In a landscape crowded with screens, pop-ups, and short attention spans, billboards stand apart by being impossible to ignore. They deliver consistent, high-impact visibility without relying on algorithms, clicks, or changing ad platforms. Unlike digital ads that compete for fleeting attention, billboards become part of the daily landscape and seen repeatedly by the same audience along trusted routes.
Billboard advertising offers a highly competitive cost per impression, especially over longer campaigns, making it an efficient way to build awareness at scale. There are no ad blockers, no skipped ads, and no bidding wars! Your message is always on, visible 24/7 to real people in the real world.
For local and regional businesses, billboards also establish credibility. A strong physical presence signals permanence, success, and trust, reinforcing your brand in ways digital ads alone cannot. Over time, this repeated exposure builds long-term brand recall ensuring your business is remembered when customers are ready to act, not just when they’re scrolling.
Visible
Consumers will SEE your message! They’ll get your message – front and centre!
Effective
According to a 2017 Nielsen Report, outdoor advertising drives more online activity than any other offline medium
Impactful
An impactful billboard gives your consumers a positive image of your business. You can look credible, competent and professional.
Cost-Effective
Your message is seen 365 days of the year, and reaches thousands of people per week at an extremely affordable cost.
Who Billboards Work Best For
Restaurants & Cafés
Realtors & Real Estate
Tourism & Attractions
Trades & Local Services
Events & Seasonal Campaigns
Golf Courses & Resorts
Regional & National Brands
Boutique Shops & Retail
FAQs
Pricing varies depending on the location, size, direction of travel, and campaign length. The best way to get accurate pricing is to request a quote based on your goals and timeline.
Production & Installation
Production and installation fees are $2,100 per billboard. Production fees are waived for 36 month leases. For 24 month leases, a 50% discount on fees is applied.
Estimated Monthly Rates
North of Invermere
(North facing)
$650
Per month, plus tax
North of Invermere
(South facing)
$499
Per month, plus tax
South of Invermere
(North facing)
$499
Per month, plus tax
South of Invermere
(South facing)
$499
Per month, plus tax
Most successful campaigns run for at least 24 months. Billboards rely on repetition — the longer your message is seen along familiar routes, the stronger the brand recognition. Seasonal or event-based campaigns may run shorter, while brand-building campaigns often run longer.
80,000 Vehicles travel our corridor weekly. 42% are from Calgary and Alberta. We have 65,000 permanent residents access the corridor and we host 70,000 part-time residents/vacationers
Yes. We’ll recommend locations based on your target audience, business type, timing, and budget — not just availability.
Yes. We offer professional billboard design services optimized for roadside visibility. If you already have artwork, we can also provide design specifications for DIY or agency-created ads.
Simple messaging, strong contrast, strategic placement, and repetition. Billboards are most effective when they communicate one clear idea quickly and consistently.
Yes. We manage printing, installation, and removal, so you don’t need to coordinate with multiple vendors.
Once artwork is approved, most billboards can be printed and installed fairly quickly.
In some cases, yes. Artwork changes may involve additional printing and installation costs. We’ll walk you through the options.
